Amsterdam-Based, Globally Minded
A house of experience brands
The Fun Group is a holding company behind six tourism and leisure brands. From our headquarters on the Herengracht in Amsterdam, we build, operate, and scale hands-on experiences — canal cruises, cultural workshops, group programs — in cities where people come to make memories.
Each brand has its own identity, its own audience, and its own story. What they share is a standard: reliable operations, warm hospitality, and the belief that the best moments happen when people do something together.
"To become the world's biggest house of experiences, city by city."
Our VisionWhere We Are
Our Brands
Each city has its own FUN brand — combining local experiences into tailored group programs for tourists, corporates, and event planners.
Canal cruises, cultural workshops, and full-day group programs in Amsterdam.
Cultural group experiences with tailored programs around London's best offerings.
Chimney Cake Workshop and hands-on experiences bringing Prague to life.
Budapest's Chimney Cake Workshop — celebrating local heritage through cultural experiences.
What We Do
Our Experiences
Our experiences are built around two signature brands — Starboard and FUN Workshops — alongside a growing portfolio of Amsterdam-based team-building activities that bring groups together in unexpected ways.
Amsterdam's canal experiences — from shared city cruises to fully private boats for celebrations, corporate events, and weddings.
Hands-on cultural experiences where guests make, taste, and create together — celebrating local heritage in a hosted, social setting across four cities.
How We Work
Reliable. Warm. Memorable. Always FUN.
Full Ownership
If we say we'll do it, we do it. Simple as that. A deal is a deal — and every brand in our portfolio operates with the same non-negotiable standard of delivery.
Unstoppable Performance
We exceed our guests' expectations 365 days a year, without exception. Rain or shine, group of 10 or 200 — the experience is always exceptional.
Growth Mindset
Think it. Plan it. Build it. We create where others don't — launching new brands, entering new cities, and constantly improving what we already do.
Corporate & Groups
Team events that people actually talk about
In Amsterdam, we run full team-building programs — from Murder Mystery dinners and pub quizzes to bike-building-for-donation. In London, Prague, and Budapest, our cruises and workshops make for memorable group moments. Whether your team is 15 or 500, we'll build something tailored.
Franchising
Bring FUN to your city
We're expanding — and looking for the right partners. Our franchise model gives you a proven concept, operational playbook, and the backing of an established tourism group. If you have the hospitality mindset and the ambition to build, we'd like to talk.
Start the ConversationProven Concepts
Our workshops and experiences have been refined across Amsterdam, London, Prague and Budapest. You get a model that already works.
Full Support
From setup to daily operations — marketing playbooks, booking systems, supplier networks, and ongoing guidance from HQ.
Growing Network
Join a portfolio of six brands and a team that thinks globally. We're building the world's biggest house of experiences, one city at a time.
Let's talk
Whether you're planning an event, exploring franchise opportunities, or just curious — reach out. We're always happy to chat.